Experiential Marketing Management Applications

Onsite real time event management and data collection

Many interactive marketing tools supporting high-profile onsite events (Superbowl, U.S. Open, MLB, NFL Draft, etc.) with multiple technologies involved.

Details:

• Developed a large set of custom mobile applications, using Xamarin for Android and iOS, and a CEF-based Windows application (one or more per custom onsite experience per event)
• The UI for the applications was a Webview whose Javascript code was supported by generic native mobile backend C# code and UI Javascript had the majority of the control logic
• Implemented an interface to a USB device to read RFID tags for the Windows application
• Developed an embedded Linux-based application to control microprocessor custom towers, creating methods for remote deployment at scale
• Designed custom tower application support for both UHF (used for ranging) and HF (used for tap control) RFID tags
• Developed custom tower features for onsite touch screen gamification/interaction
• Built a system for tracking dwell time of people in an event via BLE tags as they came in and out of range
• Developed a green screen control app, managing an off-the-shelf video composite application
• Built an FFmpeg based python script to run on the backend servers to take a set of videos and efficiently combine them
• Built an online portal to allow the marketing team and their customers to manage the content for the towers, mobile, and desktop application without needing to change code or rebuild the apps.
• The portal backend was Python Flask with SqlAlchemy and Postgres with a React frontend
• Managed a team of developers to add new features and update the portal, serving as a liaison among all stakeholders
• Helped manage on-site operations for New York City Superbowl experiential event
• Maintained a legacy iOS Objective-C app which included device driver interfaces including a plug-in driver’s license scanner